A property marketing agency

The challenge

Marketing spend across portals and hoardings was untraceable, so nobody knew which campaign actually made the phones ring.

What we built

A dedicated number per project with per number analytics, round robin ringing to agents' mobiles, and every sales call recorded.

The story

The agency was buying portal listings, hoardings and print for a dozen projects at once, and every one of them published the same office number. Spend was going somewhere. Which half was working was a matter of opinion.

Every campaign now gets its own number. The hoarding on the main road, the portal listing and the newspaper insert for the same project each carry a different one, and the portal reports calls, missed calls and call times against each.

Those numbers ring round robin to the sales agents' mobiles, which matters more than it sounds: property leads call once. An agent in a car answers on the first ring instead of a call sitting in an empty office, and the lead is spoken to while they are still looking at the listing.

Recording every sales call closed the loop that mattered to the developers. What was promised about a payment plan or a handover date is on file, so a dispute six months later is settled by playing the call.